School Marketing Support in Surrey and South West London
Experienced marketing support for schools, when you need it.
Schools benefit from marketing support that fits their needs, helping them attract families, strengthen communications and build connections with their local community.
About Caroline
I’m a marketing and communications professional with more than 30 years’ experience and a particular passion for education. Having worked with schools in both paid and voluntary roles, I understand the importance of building relationships with families, communicating what makes a school special and helping busy teams make the most of their time and resources.
Through Schools Marketing Collective, I provide flexible, practical marketing support tailored to each school’s needs. From promoting open days and supporting pupil recruitment to creating engaging content, improving parent communications and developing local partnerships, I help schools raise their profile and connect with prospective and existing families.

My experience spans events, tourism, leisure and the charity sector, working with well known brands, visitor attractions, conference organisers and growing organisations. This brings a wealth of marketing, partnership building and project management experience to the schools I support.
My approach is simple: build strong relationships, communicate clearly and get things done.
I’m collaborative, reliable and practical and enjoy working alongside school teams to deliver projects, find solutions and make a real difference.
If your school could benefit from experienced marketing support and a fresh perspective, I’d love to have a chat.
Packages include:

Social Media and Website Review
These are the two main channels prospective and existing families are likely to visit first. Are these performing effectively, easy to get in touch and showcase your amazing school?

Communications – Open Day/Admission Campaigns and General Marketing Content
Let everyone know what makes your school unique, why new families should enrol and current families remain happy in knowledge they’ve chosen the right school for their child!

Community Engagement and Local Partnerships
Create newsletters, brochures, leaflets, and digital communications to share with local business and organisations to help the spread the word.
